How Stream Improved Sales KPI Visibility and SDR Alignment with LevelEleven

Problem

Stream’s sales development organization needed greater clarity and consistency around performance metrics and expectations. SDRs were responsible for tracking activity and progress toward their goals, but the process relied heavily on manual data entry into spreadsheets. Managers then had to verify the numbers and follow up with representatives to confirm accuracy. This approach created inefficiencies and made it difficult to ensure everyone clearly understood the key metrics that drove success. The team also wanted to incorporate gamification to motivate performance, but contests required significant manual effort to build and maintain, and they lacked real-time updates. At the same time, leadership wanted to avoid overwhelming the team with too many metrics and instead focus attention on the few indicators most likely to influence results.

‍

Solution

Stream implemented LevelEleven to create a centralized system for tracking KPIs, coaching performance, and engaging SDRs around the metrics that matter most. Using LevelEleven Scorecards, managers gained clear visibility into individual and team performance, allowing them to quickly identify gaps and provide targeted coaching. The platform’s conversion metrics helped visualize how activity metrics relate to outcomes, making it easier to understand how leading indicators influence downstream results. LevelEleven’s gamification features also allowed the team to create contests that update in real time, eliminating hours of manual work while giving representatives immediate visibility into how they rank relative to peers.

‍

Result

With LevelEleven, Stream established clearer goal definition and alignment across its sales development team. SDRs now have a transparent view of their targets and understand exactly what activities contribute to success. The increased visibility into metrics improved overall team health by replacing uncertainty with a clear path to achieving performance goals. Managers also gained deeper insight into leading indicators and conversion rates, allowing them to understand how changes in activity levels influence broader sales outcomes. By combining real-time performance tracking, coaching visibility, and gamification, LevelEleven helped Stream create a more focused and transparent sales development process.