How Dobson Fiber Increased Field Sales Productivity by 20% with Geopointe
"The thought-provocativeness of the solution & the turnkey interoperability [with other technologies] is really well thought about… the experience is reflected in the product."
Problem
Dobson Fiber needed a more efficient way to manage and track its door-to-door sales process in the telecommunications industry. Field representatives were visiting customers throughout the day but relied on manual processes to record activity. Notes and sales data were often written down during visits and later entered into spreadsheets before being uploaded into Salesforce by back-office staff. This approach required hours of additional administrative work after the workday ended and introduced a high risk of human error. The process also made it difficult for leadership to perform meaningful analysis of field activity and performance.
Solution
Dobson Fiber implemented Geopointe to streamline field sales workflows and bring location-based execution directly into Salesforce. The platform allowed representatives to complete critical tasks while on-site, including recording visits, setting up order forms, and collecting payment. Geopointe’s Check-In functionality enabled reps to log activity in real time, eliminating the need to manually transfer information from spreadsheets later. The platform’s user-friendly interface and turnkey implementation made it easy for the team to adopt, while its interoperability with other technologies allowed Dobson Fiber to integrate it into their existing systems.
Result
With Geopointe, Dobson Fiber significantly improved field sales productivity and operational efficiency. The removal of spreadsheet-based processes allowed the team to increase prospecting activity and boosted customer visits by 20 percent. Back-office personnel and sales representatives now save two to three hours each day that was previously spent manually entering sales data into Salesforce. By enabling field teams to enter information directly into Salesforce while on-site, the organization has also reduced the risk of human error in its sales process. The time saved from manual tasks can now be reinvested into higher-value activities that support revenue growth.
