Bell Canada Increases Sales Activity and Pipeline Generation by 20–25% with LevelEleven

Bell, Canada's largest communications and technology company, returned to LevelEleven by Ascent Cloud in 2025 after previously using the platform. Looking to replace manual reporting with real-time sales performance insights, Bell reintroduced LevelEleven to help sales leaders and representatives stay focused on the activities that drive pipeline growth.

Following a successful rollout, Bell expanded its investment in LevelEleven across approximately 200 users, achieving an 87% adoption rate, 94% utilization, and an average of 70% monthly active usage.

Since implementation, Bell has also reported a 20–25% increase in sales activity and pipeline generation, while giving leaders and reps a shared view of performance that supports more consistent coaching, accountability, and sales execution.

The Challenge

Before using LevelEleven, Bell relied heavily on Excel spreadsheets and manual Salesforce exports to track sales performance. Reports required significant effort to build and could only be refreshed once or twice a week, making it difficult for managers and reps to understand performance in real time.

Without a consistent view of activity, leadership had limited visibility into rep rankings, pipeline trends, and whether teams were on pace to reach their goals. Weekly performance discussions often relied on manually prepared reports rather than live data, making it harder to coach consistently and keep teams focused.


Ascent Cloud caught up with Bell's Vice President, Mid-Market and Partner Sales, Steve Grywul, at our Customer Event. He had this to say: 

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Why LevelEleven?

Bell selected LevelEleven because it delivered exactly what the team needed. A simple, Salesforce-native solution that gave leaders and reps real-time visibility into sales performance.

The rollout was quick, the integration with Salesforce was seamless, and the scorecards were intuitive enough for users to adopt immediately. Instead of spending time building reports, managers could focus on coaching, while reps had a clear view of their goals, rankings, and daily progress.

Bell also replaced manual competition tracking with automated competitions, giving the team an easier way to recognize performance and keep sales engagement high. The white-glove onboarding and ongoing support helped accelerate adoption and ensured the team got value from the platform quickly.

The Results

• Increased sales activity and pipeline generation by 20–25%
• Replaced manual reporting with real-time visibility into sales performance
• Gave managers objective data to coach and hold teams accountable
• Helped reps stay focused on daily activity with live scorecards and pacing
• Improved weekly sales meetings with a consistent view of team performance
• Eliminated the need for manual executive reporting by providing live dashboards and performance insights

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