How Rogers Improved Salesforce Adoption and Increased Sales Productivity by 20% with LevelEleven

Problem

Rogers Communications faced challenges connecting day-to-day sales activity with broader organizational goals. The company struggled with its existing reporting approach, making it difficult to clearly draw the line between activity and results. As the organization transitioned from Microsoft Dynamics to Salesforce, leadership wanted a user-friendly gamification solution that could help drive adoption of the new platform. Running sales contests and reinforcing the right behaviors was also labor intensive, as the team lacked an efficient way to quantify and track the most relevant KPIs.

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Solution

Rogers implemented LevelEleven, a Salesforce-native solution that seamlessly integrates with Salesforce data while helping drive platform adoption. Using LevelEleven’s Performance Scorecards, managers and sales representatives were able to align around the metrics that mattered most and communicate progress more effectively. The platform’s gamification capabilities made it easy to configure competitions and engagement programs that encouraged the right behaviors while making performance tracking more transparent and motivating. With these tools in place, leadership gained a structured way to help team members set, track, and achieve their goals.

Result

LevelEleven helped Rogers accelerate adoption of Salesforce by using gamification to support the rollout of new processes and workflows. Competitions are now regularly used to introduce and reinforce new initiatives, ensuring teams stay engaged during operational changes. Previously labor-intensive methods of motivating and incentivizing sales teams were replaced with a streamlined system that allows contests to be launched in minutes. At the same time, Performance Scorecards provided managers with deeper visibility into business behaviors, improving communication between leaders and reps while aligning individual performance with team and organizational goals.