How Shoptech Increased Call Conversions by 50% with Geopointe

Problem

As Shoptech continued to grow at an average rate of 20% over the past decade, the company needed a better way to visualize its customers and prospects geographically. The sales team required an intuitive solution for mapping accounts, planning routes, and managing territories more effectively. At the same time, the marketing team saw an opportunity to leverage geolocation data for lead generation and event planning, but lacked the tools to easily connect geographic insights with their Salesforce data.

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Solution

Because geospatial visibility was a primary requirement, Shoptech ultimately selected Salesforce in part due to its integration with Geopointe. Geopointe provided the mapping and geographic intelligence capabilities the team needed while remaining fully integrated within their CRM. The platform quickly proved valuable across multiple departments, including sales, marketing, customer support, professional services, and finance. Its ease of use and accessible price point also played an important role in Shoptech’s decision to implement the solution company-wide.

Result

With Geopointe in place, Shoptech’s sales team began using mapping capabilities to call prospects and reference satisfied customers located nearby, helping increase call conversion rates by 50%. Reps can quickly export nearby customer lists to email, enabling efficient follow-ups after conversations. Geopointe has also become a critical tool for targeted marketing and trip planning, allowing outside sales representatives to identify high-potential leads in Salesforce, plan travel routes, and conduct cluster selling with nearby prospects. Additionally, Shoptech’s services team has been able to reduce travel and expense costs passed on to customers by organizing site visits geographically and scheduling appointments by area.