How Big Ass Fans Cut Marketing Campaign Costs by 90% and Uncovered New Growth Opportunities with Geopointe

Problem

Big Ass Fans needed a better way to automate and visualize its operations in order to support customers at scale. Without functional mapping software, multiple inside and outside teams were missing high-value accounts and lacked the visibility needed to coordinate effectively. The company also needed a solution to support strategic decisions such as where to add headcount and where to run marketing campaigns. In addition, service and support teams required a clearer way to visualize and organize coverage in order to meet their 48-hour service promise.

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Solution

Big Ass Fans implemented Geopointe to bring mapping, geolocation, and business visibility directly into its workflow. The platform provided the technical performance and usability the company needed to support strategic decision-making across teams. Geopointe’s mapping and reporting capabilities gave Big Ass Fans a way to visualize accounts, territories, and areas of opportunity more clearly, while also supporting planning across sales, marketing, service, and support. The team also cited Ascent Cloud’s support throughout the customer journey as a key part of the experience, describing Geopointe as a solution that stands on its own compared to others in the market.

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Result

With Geopointe, Big Ass Fans gained the visibility needed to identify clusters of high-value opportunity and make better-informed decisions about growth, hiring, and territory coverage. Heat map reporting helped the company uncover areas that could justify additional headcount and support new revenue opportunities that would not otherwise have been identified. Geopointe also improved decision-making around marketing campaigns, enabling the team to use mapped data to target efforts more precisely and reduce campaign costs. Across the organization, Geopointe reporting created stronger alignment by making it easier for teams at every level to understand what they should be working on and why, while also contributing to more efficient service and support operations.