Demographic Layers

Using US Census data, gain a rich source of demographic data along with a deeper knowledge of a target market.

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Pair your Salesforce results with US Census data to gain relative insight on metrics like household income, age, race, marital status, etc.

For US-based customers, this is not only a rich source of demographic data on their clients and prospects, but also offers deeper knowledge of a target market. Narrow down your focus to State, County, Tract or Block Group and see a rollup summary for each region. You can save the demographics configuration in a folder and access the data at any time.  

To learn more about Demographics, visit our help site.

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