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Sales Performance

March 12, 2026

Bring the Tournament Energy to Your Sales Team: Introducing Brackets in LevelEleven

Micah Strand

Head of Marketing

Sales motivation doesn’t fail because reps stop caring.
It fails because the way we ask them to compete stops feeling real.

Static leaderboards get stale. Long-running contests lose urgency. And manual competitions—run in spreadsheets or custom Salesforce workarounds—create more friction than excitement.

That’s exactly why we built Brackets.

Brackets is a fast-paced, head-to-head, tournament-style competition mode, built natively inside LevelEleven. It gives sales teams a fresh way to compete—one matchup at a time—using real CRM data, with zero custom development.

A New Way to Compete (Without Another Tool)

Brackets brings the natural excitement of tournament play into your team’s everyday workflow.

Instead of asking reps to track where they rank on a long leaderboard, Brackets creates clear, week-by-week matchups:

  • You vs. one rival
  • Winner advances
  • Loser is out

That simplicity matters.
“I beat Sarah this round” is far more motivating than “I’m #4 today.”

Built Natively Inside LevelEleven (No Workarounds Required)

Unlike homegrown Apex scripts, spreadsheet contests, or external gamification tools, Brackets runs directly inside LevelEleven, powered by your CRM data.

That means:

  • No external systems
  • No data syncing headaches
  • No development work
  • No behavioral “side games” disconnected from real performance

Managers can spin up a tournament in minutes:

  • Choose participants
  • Set the size (4–64 users)
  • Pick a start date
  • Launch

Everything else happens automatically.

Why Tournament-Style Competition Works

Tournament formats tap into something leaderboards never quite capture: urgency.

Every round matters. Every matchup feels personal. And because advancement is winner-takes-all, reps stay focused on what they need to do this week, not some abstract end-of-quarter rank.

Customers asked for Brackets because it:

  • Creates energy during slow months
  • Gives managers new rally points
  • Works naturally during seasonal pushes, onboarding cohorts, or regional competitions
  • Adds a fresh alternative to “another leaderboard”

Designed for Real-World Sales Teams

Brackets is intentionally simple.

It’s not a classic ESPN-style bracket visualization.
It’s not a four-quadrant tournament tree.
And it’s not a novelty feature bolted onto your stack.

What it is:
A practical, manager-friendly way to create short, focused competition cycles that keep reps engaged and aligned with real performance metrics.

Reps get:

  • A clear view of their current matchup
  • An easy way to find themselves in the tournament
  • A reason to come back each round

Managers get:

  • A new motivational lever
  • A clean setup experience
  • A format that works with existing scorecards and metrics

When Teams Use Brackets

Teams are already planning Brackets for:

  • Seasonal motivation pushes
  • Onboarding cohort competitions
  • Regional showdowns
  • Winner-takes-all contests where one meaningful prize beats dozens of small SPIFFs

It’s competition that fits how sales teams actually work—short cycles, clear goals, visible outcomes.

Turn It On. Let the Competition Begin.

Brackets is available now for LevelEleven customers.

No new tools.
No new processes.
Just a new way to compete—one matchup at a time.

Your team’s tournament starts now.

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